AIP- AAU’S pickle a hit among entrepreneurs

22 March, 2014 | Guwahati

A technology transfer event was organized at Assam Agricultural University, Khanpara Campus on 22 March, 2014. A MoU was signed between JM Foods, a local entrepreneur and Assam Agricultural University. AIP-AAU’s successful initiative of development of fish & meat pickle has gained good market share in Assam since its technology transfer to local entrepreneurs earlier in 2013. As precedent of this successful commercialization and looking at the popularity of the product, a pickle manufacturer from Guwahati, “J M Foods” decided to adopt this technology of manufacturing pickles from AAU, Jorhat. Ms. Jarna Medhi, a small entrepreneur from Nagaon involved in manufacturing of vegetarian pickles, Jam Squash etc will now avail the benefits of this technology.

Key delegates present in the event were Dr. R N Goswami, Dean, College of Veterinary Sciences, Dr. Apurva Chakrabarthy, Directorate of Research, Dr. A K Barua, Associate Dean, College of fisheries, Dr. M Hajarika, Associate Professor, College of Veterinary Science, Dr. Purna Barua, Faculty and IPR cell representative, Dr. Jiten Sharma, Scientist, College of Fisheries, Ms. Jarna Medhi, Entrepreneur and Mr. Sumit Darphale, Representative, Sathguru-AIP.

The ever growing demand for value added healthy and tasty food products has made it possible for numerous small entrepreneurs in growing their business and also provided employment opportunities for the local community. “I must thank AIP for its support to create a positive environment that motivates AAU faculty to develop innovative products and it has helped to change people’s perceptions about Agricultural Universities”, said Dr. M. Hajarika, Associate Professor, College of Veterinary Science.

AIP addresses technology translation opportunities to strengthen the competitive advantage of Indian farmers by introducing innovations all throughout the supply chain. AIP stresses the premise that farmer prosperity results from innovative technologies combined with optimum policy and regulatory compliance that increase productivity through improved access to technology. “AIP has helped us in strengthening our IPR cell’s capabilities for collaborating with private sector and it has a long way to go ahead”, Dr. Apurva Chakrabarthy, Directorate of Research, College of Veterinary Science, AAU.

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